A great feature, written by Jess Walter.
Half of UK startups fail within five years. Yikes! Starting a creative company that you’re passionate about is exciting and increases your chance of success because you’re doing what you love. But that doesn’t mean you can take it easy when it comes to the marketing side of things. Marketing is an important part of starting your own business and getting it the attention it deserves. If you don’t have a large budget for your startup’s marketing, you can still get the word out about your business. Just use your biggest skill – creativity! Here are some creative, easy, and budget-friendly ideas for marketing on a tight budget.
Give Value To The Customer With A Blog
Don’t think marketing means trying to sell your business to anyone and everyone you meet. That can backfire by annoying people. A better idea is to engage with people about the business, such as by starting an interesting blog that you can share with your followers on social media. Remember that a successful marketing campaign provides value for your customer, such as with blog posts that reveal interesting insights into the products or services you offer. Show the customer what they can get out of your business and how it can benefit their lives.By providing quality information, they’ll be more likely to want to know more about your startup than if you’re just sharing posts on Facebook about what your business is about.
Connect And Create With Others
No startup is an island! If you’re a bookseller, go to book events to meet people who are in the same industry. If you own a fashion boutique, go to fashion events in your area. Social media is useful because you can search for people and companies who share your passions and goals right from the comfort of your home, and connect with them. By staying up-to-date with their news and any events they’re part of, you can join forces with them to get your startup’s name out there, too. Charity events are a great example of events you can co-host with other creative startups, and they’re a wonderful way to do philanthropic work with your business while getting your startup some positive attention, too.
Reward People For Good Reviews
Word of mouth is still a highly effective way to market your company. Statistics about successful word of mouth methods in the UK found that in 2015, 10 percent of people surveyed gained product recommendations from people they knew through social media, while 69 percent gained recommendations in person. If you’ve got some happy customers, ask them to rate your products or services – and then reward them for it! Rewards can take the form of discount coupons for future services, for instance. By keeping your current customers happy, they’ll be more likely to return to your company – and spread the word about it to others.
There are many ways to market your startup without having to spend lots of money. Just by offering your customers rewards, starting a blog, and joining forces with like-minded companies, your creative startup will increase its chances of success.