MELA WEEKENDER

Date: Saturday 30 – Sunday 31 August
Venues: Trent Bridge, Victoria Embankment, & New Art Exchange
Since Nottingham launched the first national Mela in 1988, the annual festival celebrates South Asian arts and culture through vibrant events and activities across Nottingham. This year’s Mela festival coincides with the One-Day International India vs. England cricket match at Trent Bridge, to present a weekend of Culture, Games and History. Visitors can enjoy an exciting selection of food, film, theatre, music, digital projects, family workshops, and visual arts.
This year’s Mela Festival weekend stretches across 3 venues over 2 days. On Saturday, Mela launches at Trent Bridge where a stage situated in the car park showcases the best local talent, and Harjinder Singh Matharu and his students fill the stadium with the rhythms of dhol drumming during tea break in the stadium. Meanwhile at New Art Exchange, a rare morning of unplugged classical music recitals will take place with special Indian breakfasts, DJ Deesh will play South Asian beats and nostalgia, an interactive digital archive explores the history of Mela, and award-winning Bollywood film ‘Lagaan: Once Upon a Time in India’ reflects the politics and colonialism set in 1883 during an intense Indian-England cricket match.
On Sunday, the festival continues at Victoria Embankment with a line-up of music, games and history. Headline music, Nottingham’s own San2 Singh, merges traditional Indian instruments and melody with English lyrics and an R&B twist. The afternoon also hosts a range of games and activities including South Asian indoor games, a yoga tent, kite flying, and our interactive digital archive. History is revisited in family friendly activities, where visitors can create a war hero mask or contribute to a giant Rangoli portrait of Bhagat Singh, an influential supporter of the Indian independence movement. Concluding the day, a Gurkha Parade is a reminder of the contribution of South Asian soldiers since the great war of 1914 and offers a spectacular finish to an action-packed weekend.
Expected Audiences:
We anticipate approximately 15,000 to 25,000 people over the weekend. Audiences will consist of a mixture of young people, families, South-Asian and culturally diverse audiences, as well as cricket fans.
Advertising
We will be producing and disseminating A3 pull-out festival guides across the 2 weekends, reaching an audience of 20,000 people. The guide content will mainly consist of the Mela
line-up, making it a great way to connect with culturally diverse young people and families. We are offering inserts in the Mela guide for advertisements at a rate of £150 per slot (+VAT). There will be a total of 12 slots that will be allocated on a first come, first served basis. Each advert is approximately 10cm x 7cm
Contact Details
If you are interested in booking advertising space or sponsoring the Mela, please contact Laura-Jade Klee on laurajade@nae.org.uk or 0115 924 8630.
Deadline: 5pm 25 July

Download advert form here:  Mela-Advert-Form.pdf (207 downloads)