Tender for PR and Communications Agency

Coventry City of Culture Trust are looking to appoint an agency, to work with the Head of Communications, the Trust and associated agencies, to support press & media engagement and PR campaigns for Coventry UK City of Culture 2021

Coventry City of Culture Trust was set up in 2015 to bid to be UK City of Culture in 2021. In 2017 the Trust and the city were successful in securing the prestigious title and are now getting ready to deliver an amazing build-up programme, an ambitious UK City of Culture year in 2021 and to ensure a legacy for the city region and its communities.

We are a diverse, modern city which is re-imagining the role culture can play in bringing people together. Coventry is a city of welcome, a city of activists and pioneers, a city of peace and reconciliation, a city of innovation and invention, a City of Culture.

We are looking for expertise and contacts across the following media:
• National and International Arts and Culture Press
• Entertainment Press
• National Radio/Podcasts
• Broadcast/Television
• Tourism and Visitor Destination publications/websites
• Influences/Digital/Online

We are committed to delivering a 365-day cultural programme including:
• Major, nationally significant, opening and closing events in January and December 2021
• A series of events throughout the year
• Major artistic collaborations and events in partnership with other institutions
• Theatre, music, dance, literature, comedy, film, visual art and workshops
• Mass participation events involving residents from across the city
• High profile cultural award ceremonies and conferences
• Curated, themed festivals

We are interested in hearing from agencies who will be able to maximise the national exposure that being UK City of Culture 2021 brings, and to sell the city to the widest audience possible. The ideal agency partners will be able to work closely with the Trust to identify opportunities for national and international press engagement, should hold a suitable database of contacts within the industry but should also be expert in supporting fast moving organisations in reputation and crisis management.