Digital PR Strategist

We are looking for a Digital PR Strategist with a proven track record to join our team in Nottingham. The primary goal for this role is to help improve SEO performance and deliver regular high-quality backlinks by creating PR and outreach campaigns.

The chosen candidate will be responsible for many tasks which include but not limited to:

- Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs.
- Work alongside copywriting, strategy and design teams to keep multiple projects running to time, assisting in the creation of timelines and press packs etc.
- Craft outreach strategies, creating multiple press angles for different press demographics.
- Identify publishers through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events.
- Develop relationships with publishers across a wide range of industries.
- Maintain and develop Contrast’s press and media contact database, as well as creating relevant contact lists for client campaigns.
- Identify and work alongside expert influencer partners in order to create client campaigns, negotiating payment, assessing content produced and managing relationships.
- Receive feedback and use it to grow and improve as a Digital PR Strategist.
- Carrying out monthly/campaign reporting internally and to clients.
- Managing multiple projects at once, allocating time effectively and communicating progress to the team.
- Supporting Digital team as well as the wider team with Digital PR training and insights.
- Contributing to Contrast’s wider business marketing goals, including regular blogging, podcasts and video appearances. Along with the delivery of ‘lunch and learn’ sessions.
- Self-learning; to ensure you’re always up to date on the industry and inspired by other Digital PR campaigns.
- Highlighting, implementing and updating industry leading processes and procedures around Contrast’s Digital PR offering.
- Liaising with the client to update them on the current progress.